News
ZTA communication efforts receive recognition
ZTA's communication staff attended the Fraternity Communications Association Annual Conference and Centennial Celebration in Indianapolis in May 2023. Staff members attended educational and networking sessions, as well as the Recognition Banquet at the close of the conference.
ZTA received five awards during the Recognition Banquet for work completed in 2022. Additionally, ZTA staff members and alumnae were among the group's elected and appointed leaders.
Read on to share in the excitement!
The following work submitted by ZTA stood out amongst the more than 600 award submissions from fraternity and sorority headquarters around the country.
First place, Social Media Engagement
@ztafraternity
This category judges overall engagement across a group's social media platforms, regardless of the organization's size and which platforms are used. Entries are judged on specific metrics provided by applicants.
An FCA judge said, “They showcase their expertise when it comes to social media engagement, as they know what kinds of content is best suited to each platform. They don't just put content out, they also engage with their audiences."
First place, Alumni/Alumnae Engagement
Zeta Day in a Box: Better Together
This award honors outstanding efforts to improve an existing publication. The publication must have undergone significant change during the judging timeframe of the 2021 calendar year.
An FCA judge said, “Overall, the campaign is fantastic and love all the design work your team put in to make this whole thing feel like Zeta Tau Alpha from start to finish. It seems like this was extremely successful for you."
First place, Annual/Biennial Report
This award honors outstanding efforts in presenting material for an annual/biennial report. Entries are judged on organization, attractiveness, and relevance to the intended audience and purpose.
An FCA judge said, "This was presented perfectly. I did not feel overwhelmed by a 22 page document and it read very easy, while highlighting a lot of information."
First place, Critics' Choice - Social Media Single Post
Let's Spell it Out: Halloween 2022
Critics’ Choice Awards are voted on by FCA members and are coveted because winners are recognized by peers. This particular award recognized an outstanding social media post.
Check out the Halloween 2022 Facebook post here.
Second place, Specific Purpose Website
ZTADayOfGiving.org
This award honors outstanding efforts in communication for a specific purpose through a website. Entries are judged on excellence in overall content, design, creativity, and navigation.
An FCA judge said, "This group goes above and beyond by incorporating multimedia, from the responsive buttons (personal favorite) to several videos making information fun to absorb."
ZTA Involvement in FCA
ZTA staff and alumnae served FCA in many capacities this year in volunteer roles.
ZTA alumna and Zeta Beta Tau Fraternity's Chief of Staff Andrea Smithson Benek (Beta Theta Chapter, Franklin College) concluded her term as FCA Board President and moved into the Past President role on the Board.
FCA Vice President - Operations Ashley Sherman and FCA Director of Marketing Hailey Rogers both concluded a two-year term on the Board.
Alpha Kappa Psi's Associate Director of Communication Liz Vickers Buttner (Beta Psi, Stetson) served on the FCA Marketing Committee as Digital Communications Chair.
FCA Rebrand
FCA Director of Marketing Hailey Rogers, and Marketing Committee member Kahlie Day worked with the Marketing Committee and FCA Board to complete a successful rebrand for FCA's Centennial Celebration.
Read more about FCA's new visual identity here.
