Meet the new Think Pink® brand!

At Summer Leadership Academy in July 2023, we revealed a brand refresh for Think Pink®. Watch the video and discover the “why” for this new look. We’re tickled pink about our new Think Pink refresh and hope you love it, too!


As you begin to see and use the new Think Pink look, we wanted to provide some background and insight. We started preliminary work on the brand refresh last fall. Alumnae and collegiate focus groups from across the country provided feedback in early spring as we developed this new look for Think Pink. We went through multiple concepts and more color palettes than you can imagine to land on the right balance for Think Pink as we continue our mission.

The new look

You’ll see a brighter, true pink color palette as well as a new multi-colored ribbon.You’ll notice our new pink colors perfectly complement our traditional ZTA turquoise.

The new ribbon style is meant to evoke feelings of movement as we continue to move forward in our fight. The new tri-color ribbon symbolizes the unique story of every breast cancer fighter.

The traditional hot pink Think Pink ribbon we hand out at Making Strides Against Breast Cancer®️ walks, NFL games and other events is NOT changing. Our Think Pink logo is new to reflect the support for ALL fighters, but our physical hot pink ribbons remain the same and will not change.

New resources and merch

Zetas can download the new Think Pink assets on Z-Learning. We look forward to seeing your creativity in spreading breast cancer education and awareness with this new look.

Interested in becoming a Think Pink brand ambassador? We have lots of new Think Pink merch at Crown & Co. available for purchase.

Rep the new Think Pink and post lots of pics on social media for a chance to be featured in our new gear! We’ll be looking for your posts - especially in the month of October! Don’t forget to tag @ztafraternity and #ZTAThinkPink.


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