Breast Cancer Awareness Partnerships 

 

NYC Race with Nancy Brinker  Susan G. Komen®– ZTA began an association with Susan G. Komen® in 1992 when it became the first national sponsor of the Race for the Cure’s National Series Breast Cancer Survivor Recognition Program. Ever since, ZTA has provided the signature pink T-shirts and caps for participants to wear during the race. As part of the Survivor Program, ZTA also provides pink “In Memory Of” and “In Celebration Of” back signs for participants to wear during the Race for the Cure® events so they may race in honor of a friend or loved one. The ZTA Foundation also provides an educational item for each Race participant, such as the ZTA Breast-Self Examination (BSE) Calendar Reminder Stickers. ZTA is a member of the Komen Million Dollar Council donating over $3 million to Susan G Komen®.  
Yogurt Eating Contest  Yoplait® – ZTA has completed our eighth year of a national partnership with Yoplait and its Save Lids to Save Lives® program. The partnership began in 2004, when Yoplait asked ZTA to help collect lids on 10 college campuses as part of a pilot project. Now, Yoplait and ZTA have expanded the effort to all of our collegiate and alumnae chapters. For every lid collected by ZTA, Yoplait donates 5 cents to the ZTA Foundation and 10 cents to Susan G. Komen®. By placing Yoplait lid collection boxes all over campuses and hosting special events, Zetas collected over 1 million lids! 
Minnesota Vikings coin toss  National Football League – Since 1999, Zeta Tau Alpha alumnae and collegiate members have worked with 28 of the 32 NFL teams to increase awareness of breast cancer at professional football games. ZTA is now an official fan outreach partner of the National Football League. Beginning with the Washington Redskins, over the past 12 seasons, Zetas have helped spread the message of breast cancer awareness to over 1 million football fans across the country.
 SELF  SELF – As a benefit of membership, each collegiate Zeta receives a complimentary subscription to SELF, including its annual Women's Breast Cancer Handbook.
Why I Wore Lipstick  Lifetime – Zeta Tau Alpha has partnered with Lifetime Television to spread the message about breast cancer awareness. When Lifetime premiered its movie “Why I Wore Lipstick to my Mastectomy,” starring Sarah Chalke, ZTA was its official partner asked its chapters to host Courage Nights—movie viewing parties with informational resources on breast cancer. Lifetime also honored Zeta Tau Alpha as a Lifetime Breast Cancer Hero. “Why I Wore Lipstick to my Mastectomy” is based on a book of the same title written by ZTA alumna initiate and former Lifetime executive, Geralyn Lucas. ZTA's involvement was mentioned on the “Today Show” during a guest appearance with Sarah Chalke.
Courage Nights  Courage Nights with Betsey Johnson – In 2006 and 2007, ZTA partnered with Betsey Johnson Boutiques, staffing Courage Nights at selected stores across the country. Zetas honored breast cancer survivors, helped to raise money for local breast cancer organizations and promoted breast cancer awareness at Courage nights. ZTA and Betsey Johnson partnered with Lifetime Television in 2007 for more Courage Nights in honor of the premiere of the Lifetime movie, “Why I Wore Lipstick to My Mastectomy.”